Muhammad Yusuf Bin Masod
Focused on print quality, digital production workflows, and material-driven outcomes in modern printing systems.
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Senior Lecturer Professional Affiliation: Ghent Workgroup (GWG) — an international consortium developing standards for graphic arts workflows, with Universiti Teknologi MARA listed as an Educational Member. I work on printing technology, print production systems, and digital workflows within contemporary print manufacturing and education. My research focuses on technical processes, workflow standards, and operational practices that shape print production, with particular attention to digital prepress systems, print quality control, and the adoption of emerging technologies such as artificial intelligence. My work also examines the structure and development of the printing industry in Malaysia, including competitiveness, technological transition, and workforce development in printing and related creative industries. |
Selected Work
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Malaysia Printing Industry Monitor
A data-based monitor tracking sales, employment, and wages in Malaysia’s printing industry (MSIC 18110).
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Teaching tools for print process control
Structured worksheets (SID, TVI) developed for laboratory-based learning in offset printing, supporting interpretation of measurement and process control.
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AI adoption in printing (research)
Study examining how firms adopt artificial intelligence under financial and operational constraints in the Malaysian printing industry.
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Research Contributions
Focused on print quality evaluation, digital workflow systems, and industry transformation in Malaysia.
Masod, M. Y., & Zakaria, S. F. (2023).
The Health and Outlook of the Printing Industry Post-Covid-19: Insight into the Malaysian Printing Industry.
Journal of Print and Media Technology Research, 12(1), 21–34.
https://doi.org/10.14622/JPMTR-2225
Masod, M. Y., & Zakaria, S. F. (2024).
Redefining Malaysia’s Printing Landscape: Insights from Porter’s CAN Model.
Jurnal Intelek, 19(1).
https://doi.org/10.24191/ji.v19i1.24422
Masod, M. Y., & Zakaria, S. F. (2024).
Artificial Intelligence Adoption in the Manufacturing Sector: Challenges and Strategic Framework.
International Journal of Research and Innovation in Social Science, VIII(X), 150–158.
https://doi.org/10.47772/IJRISS.2024.81000013
Masod, M. Y., Zainuddin, A. A., & Azim, I. N. A. (2023).
An Approach to Quality-Managed Proofing.
2023 IEEE 13th Symposium on Computer Applications & Industrial Electronics (ISCAIE).
https://doi.org/10.1109/ISCAIE57739.2023.10165452
Research Areas
My research focuses on how digital workflows, visual quality evaluation, and material characteristics shape print production outcomes.
Digital Transformation of Print Production
- Artificial intelligence adoption and applications in printing and manufacturing
- Digital prepress workflow, PDF standards, and print production systems
Print Quality, Workflow Control, and Material Outcomes
- Proofing systems, visual quality evaluation, and print defect analysis
- Material and process characteristics across printing technologies
Printing Industry Development and Professional Formation
- Printing industry structure, competitiveness, and post-disruption conditions
- Printing education, workforce development, and industry–education collaboration
Explore
- About
- Research
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- Service & Engagement
- Malaysia Printing Firms Directory
- Curriculum Vitae
- Professional Certifications
- Malaysia Printing Industry Monitor
This site highlights my academic work, teaching, and research in printing technology and the Malaysian printing industry.